Case Study
Byfi: rebranding and digital strategy
Challenge
Byfi, a low-cost mobile phone operator, was struggling to connect with its target audience: young people and new residents. The brand needed to update its tone of voice, modernise its identity and create content capable of engaging a demanding digital audience.
Solution
We developed a new tone of voice and a renewed digital identity for the brand, creating content designed to feel more direct, fresh and aligned with the needs and habits of its target audience.
Social media content was redesigned to reflect the new brand direction, with a focus on clarity, energy and relevance to the target audience.
A content strategy built around the brand’s core values helped Byfi differentiate itself in a crowded market, making the brand feel more approachable, modern and authentic.
The new visual and verbal identity was applied consistently across all digital touchpoints, creating a coherent brand experience for existing and potential customers.
Results
A stronger, more cohesive brand presence on social media, with content that resonated authentically with the target audience.
Improved brand recognition among young and new-resident audiences, positioning Byfi as a fresh, credible alternative in the low-cost telecoms market.
A renewed digital identity that supported Byfi’s growth ambitions and set a clear visual and tonal direction for future communications.
A scalable content framework that the Byfi team could continue to build on independently.
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