Multichannel Paid Media Strategy for Grupo Calaf
IMAGINA worked with Grupo Calaf and its Picvisa brand to develop a tailored digital marketing strategy focused on B2B lead generation in Spain and international markets.
A multichannel acquisition strategy
We combined Google Ads, LinkedIn Ads, social advertising and programmatic media to increase brand awareness and reach decision-makers interested in highly specialised industrial solutions.
The campaign started with an in-depth audience and keyword analysis, enriched with the client’s sector knowledge. We also created a dedicated landing page designed around conversion and user-experience best practices.
Execution and optimisation
- Audience segmentation by market, role and purchase intent.
- Channel-specific creative and messaging for B2B audiences.
- Lead-generation campaigns across search, social and programmatic media.
- Continuous measurement and optimisation of cost, quality and conversion rate.
Results
The strategy increased Grupo Calaf’s digital visibility, generated qualified traffic and created a scalable acquisition system for commercial opportunities.
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IMAGINA developed a multichannel digital strategy to increase the visibility of Grupo Calaf and its Picvisa brand among B2B audiences in Spain and international markets. The main goal was to generate qualified leads through Social Ads and Google Ads campaigns.
Challenge: a highly specialised B2B product
To build brand awareness and generate qualified leads, we created a multichannel strategy across Google Ads, LinkedIn Ads, X Ads and programmatic media. Campaign segmentation combined in-depth audience research with the client’s sector expertise, which was essential for such a specialised B2B solution. We also designed a dedicated lead-generation landing page following conversion and user-experience best practices.
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