Imagina partners with Torre Mapfre to drive its new digital strategy
Imagina has welcomed Torre Mapfre as a new client and is now responsible for developing Torre Mapfre’s digital strategy and managing its social media presence end to end.
This partnership marks a new chapter for one of Barcelona’s most iconic buildings. Torre Mapfre is evolving towards communication that feels more human, accessible and closely connected to the people who work in and visit the building.
The main objective is to move beyond a strictly corporate tone and establish a warmer, more authentic voice that reflects the building’s identity and community.
To achieve this, the Imagina team leads monitoring, planning and on-site content creation. Our specialists regularly visit Torre Mapfre to cover events and produce high-quality photography and video for its digital channels.
The strategy puts people at the centre. Employee stories, interviews, internal initiatives and everyday moments provide relevant content while strengthening the brand’s personality and sense of community.
Visual rebranding and market analysis
The shift in Torre Mapfre’s digital strategy is supported by an in-depth review of the competitive landscape. Imagina carried out a benchmark analysis to identify valuable positioning opportunities and understand how comparable organisations communicate online.
A focused digital rebrand introduced updated typography and graphic styles. These refinements modernise the visual identity while creating a more consistent and recognisable experience across social media.
Together, the new visual system and editorial approach reinforce Torre Mapfre’s narrative and strengthen its online presence.
A strategic partnership built for the long term
This collaboration consolidates Imagina’s position as a social media agency for large brands, with the experience required to manage complex accounts and develop innovative digital strategies.
The new Torre Mapfre digital strategy shows how creativity, proximity and strategic analysis can transform corporate communication and adapt it to changing audience expectations.
