In the world of digital marketing, Being updated is no longer an advantage, but a necessity. Platforms evolve, regulations change and artificial intelligence is revolutionizing the way we communicate.
Since IMAGINA, your digital marketing agency, we bring you a summary with the most relevant trends in social networks in May 2025, so you can adapt your strategy with intelligence (artificial and real).
Meta bets on social assistants with AI: the new way of interacting?
Meta continues to lead the integration of artificial intelligence into its platforms. This month, he gave clear signs of his new approach: create “virtual friends” with generative AI.
Yes, we are talking about bots designed to simulate real conversations within social networks.
What does this mean for brands?
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New opportunities in automated customer service.
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Changes in user interaction habits.
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Greater competition for attention in chats and direct messages.
Campaigns with AI: the case of “Welcome to Sòllerland” in Mallorca
The “Welcome to Sòllerland” campaign, recently launched in Mallorca, has had a global impact. Using images generated by artificial intelligence, shows a dystopian future as a criticism of mass tourism on the island.
This is a powerful example of how AI and storytelling can amplify social causes and generate real conversation.
Why are you interested in this as a brand?
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Audiences value authenticity with purpose.
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Technology can be an ally to communicate values, not just products.
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Good narrative is still key… even if it is generated by AI.
Restrictions on networks for children under 16: what’s coming
Texas and New Zealand are discussing laws to limit the use of social networks to those under 16 years of age. This possible regulation could mark the beginning of a global trend.
What impact would this have for digital marketing strategies?
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Redefinition of audiences on platforms such as TikTok and Instagram.
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New segmentation and advertising policies.
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Need for alternative approaches to engage Gen Z.
If your brand targets young audiences, this is time to Review your digital strategy as soon as possible.
Conclusion: adapting is key to surviving (and standing out)
The digital environment does not wait. Each month brings changes that can redefine your marketing strategy. From AI caseworkers to regulations that affect your audience, brands that adapt quickly lead.
In IMAGINA, we help you always be one step ahead with:
- Analysis of digital trends
- Custom strategies for each channel
- Smart AI integration into your campaigns
Would you like to apply these trends to your brand?
Write to us and we will design together a digital strategy that speaks the language of 2025.
