At IMAGINA we love to share the latest technological trends that transform the way we live, work and connect.
Just four months ago, we witnessed one of the most relevant updates in the world of smartglasses: the Ray-Ban x Meta they incorporated simultaneous translation in real time, revolutionizing the way we communicate in multicultural environments.
This innovative function, which allows conversations to be translated between English, Spanish, French and Italian – even without an internet connection – was a decisive advance for those who travel, work in international teams or simply want to break language barriers without depending on their mobile phone.
In addition to the translation, the glasses integrated the powerful artificial intelligence of Meta, improved voice control, object and place recognition, and deep integration with messaging and music services such as Instagram, Spotify or Audible. A perfect fusion between style and technology, driven by Ray-Ban’s iconic design, which demonstrated that the future of smart devices lies in discretion, utility and comfort.
From technological innovation to cultural revolution: Ray-Ban Meta x Coperni
Now, in March 2025, Ray-Ban Meta has gone a step further by partnering with the fashion brand Coperni for a presentation at Paris Fashion Week. This event not only reaffirmed the potential of smartglasses as a symbol of innovation, but also merged two worlds: 90s nostalgia and the digital avant-garde.
Coperni, recognized for its futuristic aesthetic and provocative approach, paid tribute to the mythical “Party LAN” of the nineties—those meetings in basements and rooms where gamers shared long sessions of online video games. On the catwalk, 200 connected players recreated that spirit of physical community, in a powerful reminder of the importance of in-person meetings in the digital age.
The proposal not only evoked emotions linked to a golden age for millennials and generation Z, but also established a bridge to the future, where Social interaction will increasingly be mediated by devices such as smart glasses. An especially symbolic detail was the inclusion of the Tamagotchi bag, a nod to the responsibility and attachment that personal technology has fostered since those years.
Fashion, technology and culture: a winning strategy
The collaboration between Ray-Ban Meta and Coperni demonstrates that integrating technology into fashion is not only an aesthetic issue, but also a smart marketing strategy that connects with the deepest cultural trends of the new generations.
At IMAGINA, we believe that this evolution marks a before and after in how technology brands should approach the public: It is not enough to innovate; you have to excite, connect and transform.
Today more than ever, consumers are looking for products that are not only functional, but also tell stories, evoke emotions and integrate naturally into their digital and social lifestyle.
