The use of social networks in Catalonia is at its highest point, and the data confirms it. According to the study of IMAGINA, currently there are 6.4 million connected users, who spend an average of 2.3 hours a day on social networks. But the most surprising thing is that 84% of users already make purchases directly from these platforms.
Social networks in Catalonia: Who dominates the panorama?
The study has had a great impact in national media such as El Punt Avui, Vilaweb, Nació Digital, 20 Minutos and Via Empresa, highlighting key trends of digital consumption in Catalonia. Among the most important findings, we find that Instagram and TikTok lead the use of social networks, becoming the main channels for brands and content creators.
Furthermore, the Social Shopping has experienced notable growth, with more and more Catalans buying directly from social networks, which reinforces the key role of these platforms in purchasing decisions.
Why is this data key for your brand?
The IMAGINA report makes it clear that the future of marketing is digital, and companies that know how to adapt will have a significant competitive advantage:
✔️ More users = more opportunities to attract customers and expand your audience.
✔️ More time on networks = greater visibility for your brand and content.
✔️ Algorithms and influencers = greater impact in purchasing decisions.
Download the full study!
If you want to know in detail how to take advantage of the growth of Social Shopping, what is the favorite social network of Catalans and how does this impact your marketing strategy, don’t miss the full study.
📩 Download it now on our main website and take your brand to the next level.
