- The BizBarcelona and Occupation Hall achieves a successful campaign on social networks during the event in Barcelona
- The marketing campaign opted to create audiovisual content linked to entertainment and specifically adapted to each social network, seeking the greatest impact.
- During the event, the social media profiles of BizBarcelona and the Salón de la Ocupación achieved an increase of more than 900 followers, almost 300,000 impressions and an average engagement of 58%.
The BizBarcelona and Occupation Fair, an initiative that promotes the improvement of employment and momentum in the world of work, has achieved a wide reach in dissemination on social networks in its latest edition. The joint event was held at the beginning of October in Barcelona, promoted by Fira Barcelona and promoted by Barcelona City Council through the Barcelona Activa program.
The campaign promoted on social networks, designed by the digital marketing agency IMAGINA, has been a resounding success. Adding the statistics of the BizBarcelona and Salón de la Ocupación profiles on Instagram, Linkedin, In addition, more than 600 interactions have been achieved.
To achieve these results, the team responsible for IMAGINA has focused on creating content linked to entertainment, especially in video production. ‘reel‘ that they followed current trends in networks. The adaptation to the peculiarities and the type of public from each social network has been fundamental to the success: in Linkedin The content in which authorities and experts in the sector appeared triumphed; at Instagram, the interviews with young people who visited the room; while on Twitter the content made with influencers.
About BizBarcelona and Occupation Hall
The BizBarcelona and Employment Fair aims to strengthen and diversify the economy and promote the improvement of employment. It is aimed at people interested in learning about ideas, resources and opportunities to promote local businesses, job searches and professional opportunities. The last edition was held between October 4 and 5 at the Fira Barcelona venue, a space attended by nearly 12,000 people.
