Link to the news: https://lapublicidad.net/udon-sigue-apostando-por-la-sostenibilidad-introduciendo-palillos-reutilizables/
- The UDON restaurant chain takes another step towards sustainability and eliminates reusable chopsticks in all its stores, which represents a saving of more than 5 million disposable chopsticks per year
- UDON has trusted IMAGINA, the leading agency in digital marketing and communication, to develop a campaign to inform about the initiative and encourage environmentally friendly actions.
In a pioneering initiative committed to sustainability and corporate social responsibility (CSR), UDON, the renowned noodle restaurant chain, has decided to take a step forward in caring for the environment. UDON has replaced disposable chopsticks in all its restaurants with reusable chopsticks, underlining its commitment to the environment and responsible consumption.
This transformation highlights the importance of reuse and the significant impact that small changes can have on waste reduction. This sustainable approach is in line with the concept ““As sustainable as possible” of UDON, an ongoing commitment to adopting green and responsible practices in all facets of its operation. (https://www.udon.com/planeta/)
To communicate this significant change and raise awareness among both consumers and the restaurant sector, UDON has trusted IMAGINA, the leading digital marketing and communication agency. The agency has developed and directed a comprehensive creative communications campaign that will highlight UDON’s values and commitment to sustainability and social responsibility.
To get an idea of the impact of the change introduced by UDON, the measure will make it possible to stop throwing away more than 5 million chopsticks annually and therefore significantly reduce the amount of waste generated in restaurants.
The campaign designed by IMAGINA seeks not only to inform customers about UDON’s new initiative but also to inspire and educate the community in general about the importance of adopting sustainable habits on a daily basis. It is a collaborative effort to emphasize how conscious choices and sustainable practices can significantly contribute to the preservation of the environment.
