Masters Builder Solutions is a renowned multinational company specialized in additives for the concrete, precast and construction industry. The company, which has operations in more than 60 countries, offers advanced chemical solutions for the construction, maintenance, repair and renovation of structures.
The brand has trusted the digital marketing agency IMAGINA in Spain to promote and improve its presence in the digital environment following the sale of the construction systems products division and the subsequent incorporation into Cinven, a renowned investment fund firm. The operation has helped the company to establish itself as the undisputed world leader in the sector of additives for the concrete industry.
“IMAGINA, as a partner, has managed in a short time to improve the level of knowledge and solutions offered by the brand and, in addition, to transmit the image of Master Builders Solutions as a company committed to sustainability and new quality standards.“says Anna Caballero, Communications Manager of MBS. To achieve this, the agency has opted to go beyond the sector and has focused its strategy on making the company known to the general public, as an example of a world-leading company in sales, involved with sustainability, with its own know how and a firm commitment to research, development and innovation.
