Instagram is the best valued network in Spanish companies, according to a study carried out by the digital marketing agency IMAGINA. More than 40% of those interviewed chose Instagram as the social network that brings the most value to their company, well above Facebook (25%) and LinkedIn (11%).
The report was prepared based on a telephone survey of more than 650 interviewees from the 13 most representative sectors of the business community in Spain. 75% of the Spanish companies surveyed have a presence on at least 3 social networks. Of these, Facebook remains the most adopted social platform by organizations.
The study also shows the growth of TikTok. According to the survey, 12% of companies already have a profile on this short video platform. A third of the companies surveyed plan to enter TikTok in the coming months, which places this platform as the one with the greatest growth potential in 2022.
“Many companies are discovering that a good content strategy on TikTok is key to connecting with younger audiences,” says Dani Casanovas, CEO of IMAGINA.
The food sector is the one that is most present on social networks, followed by health, fashion and beauty. 93% of food brands say they will intensify their activity on TikTok next year.
