IMAGINA leads the digital communication strategy of Genebre Group
The Genebre Group holding company has the brands Genebre, Genwec and Hobby Flower.
Genebre Group, a world-leading company in fluid control, with a presence in Europe, Asia and America for more than three decades, has entrusted the planning, management and development of its digital communication strategy to the agency IMAGINA, experts in digital marketing.
The company, dedicated from its beginnings to the design, production and marketing of valves and accessories for fluid control, acquired the Hobby Flower brand of hydro-planters in 2012 and created, two years later, Genwec Washroom Equipment & Comp specialized in bathroom equipment for communities, thus offering the broadest product portfolio in the Contract channel.
Hobby Flower, a leading company in the design of hydro-planters with a self-watering system, will base its strategy on Instagram, impacting the interior design and decoration sector with a careful graphic presence and valuable content.
Genebre, a world leader in valves, accessories for fluid control and high-quality taps, aimed at more B2B segments, such as the construction sector or the industrial sector, together with Genwec, are joining the digital revolution, starting with the reformulation of its presence on social networks and betting on the deployment of online communication campaigns.
IMAGINA, a digital marketing agency based in Barcelona, has been a Google Partner since 2016 and is a leader in Instagram according to the Marketing4Ecommerce Ranking for the third consecutive year. Now he also debuts his leadership in TikTok, the key platform for connecting with young people, positioning himself as one of the agencies with the most projection of the moment.
