The 2019 edition of the Valmont Barcelona Bridal Fashion Week closes the best edition of its career, trusting in IMAGINA for the 360º management of its digital strategy.
The IMAGINA fashion expert team has designed the annual Social Media plan, managing the profiles of Instagram, Facebook, Twitter, Linkedin and YouTube on a daily basis, in addition to the production of creative content that includes GIFS, collage, photography, video production and motion graphics.
The edition, which took place from April 23 to 28 in Barcelona Fair, has achieved more than 3,000,000 million impacts on social networks and more than 67,000 interactions in 6 days. The broadcast of the show has reached, only on Instagram, the 110 posts and 420 stories.
IMAGINA has also covered binding events such as the Barcelona Bridal Night at the Palacio de Pedralbes, the International Awards of ELLE magazine (ELLE Awards 2019) at the University of Barcelona, and the press conference at the Valmont Spa, not counting the 35 fashion shows attended. All this translated into more than 600 edited photographs and 8 video reports, with an on-site deployment of the audiovisual team.
IMAGINA, which has the Google Partner badge, has also been in charge of positioning the show internationally, working on Brand Awareness campaigns through Google Adwords, Search, Display and Remarketing.
