Case Study
Our challenge: reach young people across Catalonia through social media and drive registrations on the Carnet Jove platform. We built a segmented social strategy targeting four distinct audience types across four major platforms, ensuring every touchpoint felt personal and relevant.
We launched a new TikTok channel to strengthen brand identification among youth audiences, and delivered a full social media restyling to make all content more dynamic and shareable. We partnered with influencers and KOLs from the youth space to run targeted campaigns that built genuine connection with the audience.
We ran social ads and lead generation campaigns to drive high-quality registrations — combining creativity, targeting precision, and platform-native content to deliver consistent, measurable results.
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