Case Study
A “gràcies” with its own identity
Challenge
Barcelona Serveis Municipals (BSM) wanted to publicly thank citizens for their support and participation in the activities of the Anella Olímpica, one of the city’s most iconic spaces. The challenge was to create an institutional announcement with visual and emotional impact, within a tight production schedule.
Solution
At IMAGINA, we developed a creative piece built around the idea of gratitude, preserving the local expression “gràcies” while giving it a clear, memorable and recognisable visual identity.
The creative approach centred on a single, powerful word — gràcies — designed to carry emotional weight while feeling genuinely local and specific to Barcelona.
The visual identity of the piece was crafted to stand on its own, ensuring the message felt intentional, well-considered and in keeping with the prestige of the Anella Olímpica.
From concept to delivery, the project was completed within a tight timeline, demonstrating IMAGINA’s ability to work efficiently without compromising creative quality.
Results
The campaign was delivered on time and resonated with its intended audience — a clean, emotionally grounded piece of institutional communication that strengthened the connection between BSM and the people of Barcelona.
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