Case Study Digital Marketing: Cebado
Local campaign development for Cebado salons
Cebado, one of Spain’s leading hair salon chains with more than 50 locations, trusted IMAGINA to develop a Paid Media strategy across Facebook, Instagram and Google. The main goal was to increase customer numbers at six salons in Barcelona and Madrid.
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Google Business Profile campaigns to drive salon visits
IMAGINA designed a traffic strategy directing users to each salon’s Instagram profile, with options focused on generating calls and local Google Business Profile campaigns that guided users directly to the salon.
Traffic campaigns: creative assets centred on promotions, trends and distinctive services to generate calls.
Engagement campaigns: Reels, Stories and posts designed to increase participation on Instagram and Facebook.
Local campaigns: geotargeted ads and Google Maps integration to drive salon visits.
We also optimised each salon’s Google Business Profile and developed creative assets aligned with the brand, helping grow the customer base across all six locations.
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