Digital Marketing Case Study: Col·legi de Gestors
«Committed to your future», Col·legi de Gestors de Catalunya
At Imagina, we worked with the Col·legi de Gestors to develop a tailored digital marketing strategy focused on measurable business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to its sector and target audience. Throughout the project, we implemented the agreed actions and measured results continuously to optimise performance. The result was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform any company’s online presence.
The Col·legi de Gestors Administratius de Catalunya came to us with a need to raise awareness of the immigration procedures that non-EU residents can carry out through its member offices.
Campaign 360º
We therefore devised a 360° campaign under the claim “Committed to your future”, built around three immigrants seeking to change the course of their lives in a new country.
To create and produce the campaign, we managed the actor casting, scriptwriting and production of testimonial videos.
The paid campaign ran across Facebook, Instagram, YouTube and Google. For offline materials, we focused on street advertising panels, posters and leaflets. We also produced a radio advert and a landing page.
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