Case Study
Editorial SM – Omnitubers Secretos
Challenge
Editorial SM wanted to connect with younger audiences — from children to teenagers — by promoting a culture of learning and wellbeing through literature. The goal was to bring books closer to a digital audience, using communication codes that felt more familiar, entertaining and relevant to their everyday lives.
Solution
At IMAGINA, we developed a content strategy using digital storytelling to bridge the gap between books and a youth audience, combining entertaining formats with meaningful messages to make literature feel relevant and exciting.
Social media content was created to bring the books’ characters and themes to life in formats that young audiences already engage with — short videos, interactive posts and relatable challenges.
Collaboration with relevant digital creators helped amplify the message and reach new audiences in an authentic way that felt native to their platforms.
A consistent visual and narrative identity across all content helped reinforce the campaign’s message and the brand’s positioning as a publisher that understands young readers.
The campaign generated strong engagement among its target demographic, reinforcing Editorial SM’s connection with young readers and supporting sales of the Omnitubers Secretos collection.
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