Case Study
A viral TikTok and influencer campaign
IMAGINA developed the #SummerWithFreshly campaign for Freshly Cosmetics — a clean beauty brand with a strong presence across Spain, France, Italy and Portugal.
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A campaign with international reach
We activated a network of beauty influencers across four markets, producing TikTok-native UGC content designed to drive awareness and purchase intent — then optimised performance through continuous campaign analysis.
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