Case Study
Cebado, a leading hair salon chain in Spain with more than 50 locations, partnered with IMAGINA to develop a Paid strategy for Facebook, Instagram and Google. The primary goal was to increase the number of clients at 6 salons in Barcelona and Madrid.
IMAGINA designed a traffic strategy to redirect users to each salon’s Instagram account, with options to drive call conversions and local campaigns with Google My Business to direct users straight to the salon.
Traffic campaigns: Creative assets highlighting promotions, trends and unique services to generate calls.
Engagement campaigns: Reels, stories and posts to boost engagement on Instagram and Facebook.
Local campaigns: Geolocated ads and Google Maps integration to drive salon visits.
We also optimised the Google My Business profiles for each salon and developed brand-aligned creative assets, driving client growth across all six locations.
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