At IMAGINA we developed a sales strategy for Facebook and Instagram, using micro-segmentation of the target audience and a variety of ad formats: Carousel ads to showcase Neonatural’s premium product range. Instagram Stories Ads adapted for fast, dynamic user attention. Retargeting campaigns to re-engage users who visited the site without purchasing. Each campaign was tailored to the user’s position in the conversion funnel, delivering relevant content at each stage and achieving increased brand visibility and a high return on investment.