Case Study Digital Marketing: Neo Natural
Estrategia para un e-commerce prémium
Neo Natural is a premium e-commerce brand specializing in natural pet food. It trusted Imagina to manage its Paid Media campaigns, with the goal of driving product sales and strengthening brand awareness across Spain as a premium option in the pet food market.
Impressions in one year
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0
M
Monthly sales
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0
ROAS
0
Full-funnel campaigns on Meta
At Imagina we developed a strategy de ventas para Facebook e Instagram basada en la microsegmentación del target audience y en distintos formatos publicitarios:
Carousel ads to showcase Neo Natural premium product range.
Ads on Instagram Stories adapted to capture user attention quickly and dynamically.
Retargeting campaigns to reconnect with users who had visited the website without purchasing. Cada campaña se adaptó a la posición del usuario dentro del embudo de conversión, ofreciendo content relevante en cada etapa y logrando una mayor visibilidad de marca y un elevado retorno de la inversión.
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