Case Study Digital Marketing: Neo Natural
Strategy for a premium e-commerce brand
Neo Natural is a premium e-commerce brand specialising in natural pet food. It trusted IMAGINA to manage its Paid Media campaigns with the goal of increasing product sales and strengthening brand awareness across Spain as a premium option in the pet food market.
Impressions in one year
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0
M
Monthly sales
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0
ROAS
0
Campaigns de embudo completo en Meta
At IMAGINA, we developed a Facebook and Instagram sales strategy based on micro-segmenting the target audience and using different advertising formats:
Carousel ads showcasing Neo Natural’s range of premium products.
Instagram Stories ads designed to capture attention quickly and dynamically.
Retargeting campaigns to reconnect with users who had visited the website without purchasing. Each campaign was adapted to the user’s position in the conversion funnel, serving relevant content at every stage and achieving greater brand visibility and a strong return on investment.
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