Case Study Digital Marketing: Planeta DeAgostini
Optimus Prime: the Transformers event
Planeta DeAgostini, en collaboration con Imagina, organized un evento exclusivo en Paris to present to the market la innovative Optimus Prime scale model, el legendario leader of the Autobots.
Con un immersive format y una 360-degree execution, the event brought together a more than 20 content creators de España, Italia, Francia y Alemania, becoming en un international showcase for the brand.
En Imagina worked alongside Planeta DeAgostini to present to the market la innovative Optimus Prime scale model.
We designed una international and immersive experience en Paris, con European content creators y una 360-degree execution designed to amplify the launch en different markets.
The challenge
Launch the Optimus Prime scale model with a presentation able to generate el maximum impact y international recognition, positioning a Planeta DeAgostini as a benchmark en el mundo del coleccionismo y la model innovation.
The challenge was to design una unique experience, consistent with el universo Transformers y able to connect con fans, content creators y new audiences.
The solution
1. Event design and production
The event was held in Paris. We created a fully themed space, with staging inspired by the Transformers universe and a visual narrative that guided attendees through the model creation process.
2. Experience for content creators
More than 20 influencers from different European countries attended the event and were able to discover the complete Optimus Prime model exclusively. We encouraged the creation of dynamic and exclusive content for social media, amplifying the launch visibility and generating organic conversation in different markets.
3. Talks and technical demos
Throughout the day, presentations were held in nine languages. Attendees learned first-hand about the design, development and manufacturing process behind the model. This educational experience strengthened the perception of the brand quality, innovation and attention to detail.
4. 360-degree coverage
Imagina coordinated the entire online and offline production: from the event visual identity to audiovisual coverage and follow-up content for digital and corporate media.
https://imaginadigital.com/wp-content/uploads/2026/05/PlanetaDeAgostini_Imapcte-1.mp4
Results
The Optimus Prime event became an international case study within Planeta DeAgostini experiential marketing strategy:
+20 content creators from across Europe.
85% overall attendee satisfaction.
+120% de share of voice compared with previous launches.
Organic amplification on social media and specialized media.
Strengthening Planeta DeAgostini positioning as an innovative global brand in the collectibles sector.
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