The British boutique gym chain TRIB3 has opened its first gym in Barcelona and will soon do so in Madrid as well. To do this, it has counted on IMAGINA to promote its arrival in a new market.
The agency has taken charge of different actions to help the company meet its short-term objectives: to have six of its own centers and around fifty franchises in Spain in the next four years.
On the one hand, the team has proposed a digital strategy based on the design and management of a Landing Page promoted through ads in Google Adwords to attract potential franchisees.
At the same time, a press campaign has been developed with which numerous appearances have been achieved in printed and digital media specialized in the economic and financial sector to impact the target audience. Newspapers such as Expansión, Cinco Días, El Periódico, La Vanguardia, ABC and TV3 have echoed the “landing” of TRIB3 to the peninsula.
If you want to take a look at the landing page, click here.
