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Last Thursday, July 14, Dani Casanovas (@danicasanovas), Director General of Imagina and secretary of the AIJEC (Association of Young Entrepreneurs of Catalonia) (@aijec) participated in the Metrópoli Radio 4 program (@MetropoliRadio4) driven by Xavi Collado (@XaviColladoBCN).
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During the interview Dani Casanovas presented the two business lines that make up the Imagina brand. Firstly, Imagina Digital Strategy, the agency that helps companies digitally transform, adapt to the digital environment and ecosystem and meet business objectives through online marketing techniques. Next, Imagina Business School, the business school, which has currently trained more than 500 students and has collaborated with a multitude of companies.
The digital environment is evolving rapidly and companies must adapt. That is why Dani Casanovas commented that “the training face to face It is an increasingly widespread trend that helps companies in digitalization” and that “imagine, being a digital strategy company, it must be up to date on news and trends to be able to offer the best resources and services to its clients.”
▶ @danicasanovas: \”face-to-face training to help company directors develop and apply digital transformation\” to @radio4_rne
— Imagina Digital (@agenciaimagina) July 14, 2016
Likewise, Imagina provides customized training for companies through its InCompany program, helping companies to place the customer at the center of their Digital Marketing strategy and taking advantage of the advantages of new technologies. It was also mentioned that “companies compete at a digital level, trying to capture the attention of consumers. The company that is faster, more dynamic and streamlines processes is the one that takes advantage over the rest.”
.@danicasanovas: \”the market is saturated with offers, especially in the digital sphere. High demand and little training\” ▶ @imaginaBS
— Imagina Digital (@agenciaimagina) July 14, 2016
The digital sector is a market that is constantly growing and changing very quickly, which allows the creation of new jobs and professions that are unknown today. This forces business schools, mainly Imagina Business School, to continue betting on growth and specific training in specific sectors and, increasingly, the profiles of professionals who want to catch up.
We must all know how to apply a digital strategy both on a personal level for renowned personal branding, and for companies to be able to reach their target audience through online marketing techniques.
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