The eSportsCAT podcast can now be followed on Twitch, Spotify and YouTube.
IMAGINA has launched a new project, based on 2 very consolidated trends in the digital world: eSports and podcasts. And a third important aspect: the dissemination of Catalan in an entertainment sector with an immense number of players and spectators, but with little offer in Catalan.
From these concerns arises eSportsCAT. The podcast aims to bring the world of electronic sports closer, not only to fans, but also to the general public who are unaware of the particularities of this sector. As? Through various sections and world-renowned guests within the world of eSports. Catalonia is a European power within this world and the podcast seeks to give value to that increasingly forged proposal.
The eSports proposals in Catalonia are varied and increasingly popular. Recently, the Catalan eSports League was launched, organized by the Union of Sports Federations of Catalonia, which aims to bring together the 71 sports federations with a video game about their sport. In fact, Isabel Pérez, general secretary of the UFEC, He stopped by eSportsCAT to explain the proposal.
The program is presented by the most viewed and followed streamer in Catalan: Norman López (LopezNorman44). Norman states that “eSports is much more widespread than we think. What happens is that we are often not able to explain them well to the general public. The eSportsCAT podcast has to be a space where the general public discovers what eSports are, who works there, what it consists of, what types there are… in short, a space to learn about electronic sports.»
Arnau Sanz, director of IMAGINA, adds that the program is another example of the agency’s constant willingness to create content, innovate and experiment in new formats. “We began to have projects where it is possible to apply marketing strategies in sports, on channels such as Twitch or even in video games themselves. These platforms allow us to locate a very broad audience with very obvious behavior patterns, needs and tastes, which automatically becomes candy for big brands.”
IMAGINA has recently launched a Hub in its Barcelona offices to test various augmented reality gadgets, with the aim of experimenting with new advertising, entertainment and socialization channels and formats.
