The luxury handbag and leather goods brand, LUPO Barcelona, has trusted IMAGINA with the shooting of its latest campaign. Our FASHION expert team, made up of 6 professional profiles linked to the communication, Public Relations and Design sector, has managed the entire creative and Art Direction process, up to its total production.
IMAGINA has the trust of great fashion photographers such as Eleónore Tornev, who has been the architect of the new campaign. Tornev has done work for VOGUE, ELLE, Valmont Barcelona Bridal Fashion Week and other brands in the sector. We also have the stylist Sylvia Bonet, recognized for collaborating in publications such as VOGUE, NP Magazine and Jute Magazine.
The objective of the shooting was to provide a new image to the brand’s most iconic models, in addition to photographing products from the new collection. The shooting lasted 2 days and took place in emblematic spaces in Barcelona such as the rooftop of La Pedrera, Paseo de Gracia and the LUPO atelier itself.
The images, which can already be seen in the brand’s profiles and physical stores, have been a fundamental part of redefining the brand’s positioning, adding creativity, fashion and beauty to the new restyling.
