Our Christmas campaign “The Magic of Giving Books”, created together with Penguin Random House, has been selected as one of the honored projects of the 31st edition 2025 of the Communicator Awards, highlighted by the team of the Academy of Interactive & Visual Arts (AIVA).
It is a especially exciting recognition for the entire IMAGINA team, not only because of the international visibility it represents, but because of what it means on an emotional level: this campaign was born with the intention of returning prominence to the most timeless and valuable gift that exists… a book.
Among the comments shared by the AIVA team, we were especially moved by the testimony of Aurore Chao-Oger, Social Media Manager at AIVA, who said:
“As an avid reader, I find this campaign very powerful and impactful. For me, books are precious objects, full of memories and stories.”
Thank you, Aurore, for your words so full of truth. We are proud to know that the campaign has connected in such a personal and deep way..
And of course, thanks to Penguin Random House for trusting us to shape this story. And to the entire AIVA team for this recognition that drives us to continue creating with soul, sensitivity and purpose.
