Case Study
Digital Transformation of Aural
Aural is one of the leading companies in the hearing sector. They came to IMAGINA with the primary challenge of generating greater digital impact, increasing sales and reaching people interested in booking a hearing check-up across Spain.
SEM strategy as the central pillar of the campaign
The digital marketing strategy was strongly focused on Search Engine Marketing (SEM), with campaigns designed to reach users at the moment they were actively searching for hearing solutions. A range of actions were carried out to improve brand awareness and visibility, and to drive sales:
Competitor benchmarking and selection of high-potential keywords.
Advanced segmentation by search intent (hearing aid purchase and hearing check-up).
Remarketing list setup and custom audience targeting.
Daily campaign monitoring and bid strategy optimisation.
Detailed tracking via Google Analytics and conversion goals.
