Digital Marketing Case Study: Editorial SM — Omnitubers SecRetos
Editorial SM — Omnitubers SecRetos
IMAGINA partnered with Editorial SM to create a digital-first launch strategy for Omnitubers SecRetos. We analysed the audience, identified the strongest creative opportunities and designed an action plan tailored to the publishing sector and its younger readers.
Challenge
Editorial SM wanted to connect with children and teenagers by using literature to promote learning and wellbeing. The brand needed to present books in a language that felt relevant to a digital audience and could generate genuine engagement.
The immediate challenge was to introduce the new title Omnitubers SecRetos and turn its launch into compelling content for a generation accustomed to fast, visual storytelling.
Solution
- Launch teaser: introduced the story and built anticipation.
- Three character videos: used motion graphics to bring the protagonists to life for younger audiences.
- Full production and post-production: managed end to end by the IMAGINA team.
- Voice-over across every video: delivered in a dynamic, approachable tone for teenage viewers.
- Digital-first visual system: designed to capture attention across social media and digital platforms.
The result was a cohesive audiovisual launch that made the book’s world easier to discover, understand and share online.
More Projects
Related Services
Want to achieve results like Editorial SM — Omnitubers SecRetos? Explore our Digital Marketing services and discover how IMAGINA can help grow your business.
