Case Study Digital Marketing: IMHAB
The challenge
Housing is one of the issues that most concerns Barcelona’s residents. IMHAB — the Barcelona Municipal Institute of Housing and Renovation — needed stronger communication to explain clearly and accurately the information it produces about housing and building renovation.
The solution
Periodismo
Event coverage and the creation of informative content.
Community management
Consistency and continuity across Barcelona City Council’s social channels.
Results
Clearer, more consistent and useful communication that brings information about housing, renovation and IMHAB services closer to Barcelona’s residents.
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