Case Study Digital Marketing: Riunatur Costa Brava
Conservation and responsible tourism on the Costa Brava
The Riunatur project, led by the Costa Brava Girona Tourist Board, was created with a clear purpose: protect the natural and scenic value of Girona’s bathing pools and other aquatic spaces, while promoting responsible public use throughout the year.
The project aims to minimise environmental and social impacts in the participating municipalities while encouraging a more diverse tourism offering and sustainable local development.
At IMAGINA, we worked with Riunatur Costa Brava to communicate the project’s value and promote responsible use of Girona’s natural spaces through a digital marketing strategy tailored to its goals and audience.
Instagram followers
1234
Instagram interactions
9876
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The challenge
The challenge was to communicate these values in an engaging and accessible way, raise awareness of the importance of protecting natural spaces and position Riunatur as a benchmark for responsible tourism.
The solution
Social media management across Instagram and X, with educational and inspiring content aligned with the project’s values.
Instagram Social Ads campaigns to extend content distribution and reach strategic audiences.
Original on-location content production: we travelled to the natural sites to create high-quality photography and video that captured attention and conveyed the Costa Brava’s rich landscapes.
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