Paid Strategy for Growing TMB’s Digital Community
Case Study
TMB trusted IMAGINA to improve the reach and engagement of its social media posts and grow TMB’s digital community on Facebook and Instagram.
Following a comprehensive analysis of the brand’s different profiles, tailored campaigns were implemented for each social network.
Reach
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Engagement
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Greater Reach and Brand-Aligned Engagement
Promotion of organic content about transport updates, mobility tips and sustainability.
Interaction ads to encourage comments.
Traffic campaigns to the TMB website and app to increase downloads.
Follower acquisition campaigns.
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