Case Study
Parc del Fòrum: The meeting point for culture, leisure and sport in Barcelona
Parc del Fòrum, managed by the municipal company BSM, is one of Barcelona’s key meeting points for culture, leisure and sport. It is not only an iconic public space, but also a venue that hosts major events and brings together different audiences throughout the year.
Challenge
The challenge was to communicate the value of Parc del Fòrum as a dynamic, open and versatile space, reinforcing its role in Barcelona’s cultural and social life.
With diverse users and events throughout the year, a clear, cohesive and compelling communication system was needed — one capable of speaking to multiple audiences with one consistent voice.
Solution
At IMAGINA, we created a visual communication system designed for the varied nature of Parc del Fòrum’s activity. Clear wayfinding, event-specific materials and a consistent brand presence were developed to enhance the visitor experience.
Additional materials were developed for large-scale events held at the venue, helping to reinforce its identity as a leading cultural and public space in the city.
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