Case Study
Building a Digital Community for Barcelona Activa
We developed a digital communication strategy to position the Convent de Sant Agustí — a Barcelona Activa space — as the go-to hub for young people seeking employment opportunities, training, and entrepreneurship support. Two objectives drove the work: acquiring new users who had never heard of the service, and deepening engagement with the existing community.
Online and offline
working together
We designed an integrated strategy combining digital and in-person activations to boost visibility and engagement. This included focus groups with both current and potential young users, and Design Thinking sessions with decision-makers — giving us the insight to build content and campaigns that genuinely resonated with the target audience.
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