Digital Marketing Case Study: Cebado
Development of local campaigns for Cebado salons
Cebado, one of Spain leading hair salon chains with more than 50 salons, trusted Imagina to develop a Paid Media strategy across Facebook, Instagram and Google. The main goal was to increase the number of clients in six salons across Barcelona and Madrid.
Google My Business to drive visits to the salons
Imagina designed a traffic strategy to direct users to each salon Instagram profile, with options focused on generating calls and local Google My Business campaigns to bring people directly to the salon.
Traffic campaigns: Creative assets focused on promotions, trends and differentiating services to generate calls.
Engagement campaigns: Reels, stories and posts to increase engagement on Instagram and Facebook.
Local campaigns: Geolocated ads and Google Maps integration to drive visits to the salons.
We also optimized each salon Google My Business profile and developed creative assets aligned with the brand, contributing to customer growth across the six locations.
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