Case Study
Market Expansion for Grupo Stop
Grupo STOP trusted IMAGINA to lead its digital strategy and manage its Paid Media campaigns during its expansion in the laser hair removal franchise sector.
Through a combination of strategic creativity and continuous optimisation, we maximised conversions and strengthened the brand’s positioning.
Thanks to our strategies, Grupo STOP has consolidated its digital presence, establishing itself as one of the leaders in the laser hair removal sector.
OUR APPROACH
The success of Grupo STOP’s digital strategy is down to the work of our creative team at IMAGINA, who designed highly effective ad creatives, applying geographic micro-segmentation and precise audience and interest targeting.
Through Google Ads and META campaigns, we built a structure tailored to each franchise, optimising campaigns to capture the target audience’s attention and generate the highest number of interactions.
Goals Achieved:
Qualified lead generation
Increase in sales
Growth in national brand awareness
Thanks to this strategy, Grupo STOP successfully expanded, attracted new customers and strengthened its existing customer base.
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