Case Study
HistARy: Audiovisual content for a phygital experience
Who would have imagined Christopher Columbus walking through Barcelona’s Gothic Quarter while discovering augmented reality? This is the concept behind HistARy, the first experience in Barcelona to combine comedy, history and augmented reality, created by HL Comedy Tours.
Challenge
To stand out in a competitive tourism and entertainment market by communicating a new kind of experience: cultural, digital, immersive and highly shareable.
HL Comedy Tours needed content that could translate this unique concept into a compelling, shareable format — something that captured the energy and innovation of the experience for digital audiences.
Solution
At IMAGINA, we developed a comprehensive audiovisual content strategy for HistARy, creating digital pieces that communicated the experience’s unique blend of comedy, history and augmented reality. The content was designed to be discoverable, shareable and convincing for potential visitors.
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