Case Study
Google Ads for B2B — ITC Power
ITC Power has trusted IMAGINA for years to manage its Google Ads campaigns. We create and optimise strategies across their three e-commerce sites — itcpowergenerator.com, generadoritcpower.com and itcpower.com — specialising in the sale of electric generators to a predominantly B2B audience.
Multi-strategy approach to drive e-commerce sales
Search Ads: Qualified traffic through purchase-intent-segmented ads (“buy industrial generator”, “10kW electric generator price”).
Display & Discovery: Boosted visibility on construction, engineering and energy websites, reaching potential B2B clients.
Performance Max: Advanced automation to maximise conversions across Search, Display, YouTube, Gmail and Shopping.
Strategic Remarketing: Re-engaged users with personalised ads for viewed products, abandoned carts and exclusive promotions.
Thanks to this comprehensive strategy, ITC Power has consolidated its leadership in B2B electric generator sales, securing top search results and improving digital profitability across all three e-commerce stores.
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