Amazfit, one of the brands world leader in smart devices, has chosen IMAGINA as its new strategic digital marketing partner. The brand, which belongs to the Zepp Helth company, has with a community of 100,000,000 users and quotes in the new york stock exchange.
With the aim of strengthening its online communication channels in Spain, one of the key countries for the company, it will have a comprehensive team at IMAGINA of digital marketing experts who will not only work to enhance the brand awareness of the brand on social networks, but will also create synergies in other media such as the creation of content with influencers such as Patry Jordán, the fitness influencer with the most followers in Spain.
Amazfit and Patry Jordán revolutionize Madrid
Last October, Amazfit presented its new GTR3 and GTS3 collection in Spain with the brand’s first in-person showroom in our country. IMAGINA devised a 360º influencer strategy to communicate the launch with the collaboration of Patry Jordan, the number 1 fitness influencer who has more than 15 million followers on social networks, and other influencers in the fitness and technology sector such as Topes de Gama and Jesús López.
During the showroom they organized 2 in-person fitness classes -under the claim Up Your Game- with Patry Jordan, attended by a multitude of VIP guests, including Spanish media and influencers.
