Vitaldin, a brand specialized in functional food and sports nutrition, has signed an agreement with IMAGINA, a leading digital marketing agency, for the development of your online sales strategy and positioning on social networks. A clear commitment to the digitalization of the brand’s communication and acquisition channels, which will contribute to a increase in Brand awareness and engagement with its final consumer.
Vitaldin comes from the manufacturer Boston Nutraceutical Science (BNS), a company belonging to the Mercadalia group, a consolidated food group that has more than 60 years dedicated to the sector. The brand stands out for its innovative character with which it has developed the range of food supplements in gummy format, a revolutionary product that prioritizes the needs and tastes of the end customer at the time of consumption. Furthermore, with the presentation of its new brand Vitaldin Sport, the company opens the season with an irruption in the sports nutrition sector, making an impact with an offer of products with innovative formats, technical formulas and excellent taste, aimed at meeting the needs of athletes in all areas.
To communicate its added value, Vitaldin trusts IMAGINA – a leading digital marketing agency – as strategic partner for the management of social networks of Vitaldin and Vitaldin Sport.
“We have devised a strong Brand Awareness strategy with the aim of create a community that identifies with the brand, trusts it and adopts its products in their routine“explains Daniel Casanovas, General Director and CEO of IMAGINA.
Vitaldin Sport and Valencia Basket
The company has just presented a new brand, Vitaldin Sport, dedicated to sports nutrition, thus reaching a specific target. This is a second brand that joins the current “Vitaldin”. For its launch, Vitaldin Sport has signed a sponsorship agreement with the Valencia Basket sports team, becoming one of the main sponsors of the basketball club.
Under this agreement, the Vitaldin Sport logo will be present on the players’ equipment and its products will be part of the “taronja team” nutrition. In addition, Vitaldin Sport will have a prominent presence at the matches with the projection of an advertising spot, designed and produced by IMAGINA, which will be shown on the La Fonteta field scoreboards during the half-time of the matches.
This is how IMAGINA becomes a strategic partner in the management of digital marketing of both brands, Vitaldin and Vitaldin Sport, providing a creative vision in line with the current market, as well as assuming responsibility for the design and supervision of on and off plans and the management and creation of content on social networks.
