Article recently published in the Penedés magazine The Cargol.
Successful attendance with Dani Casanovas at the Desenvolupa’t on Digital Marketing
‘The eighteenth edition of the Desarróllate conference, a series of conferences for business and professional development, was held today with more than a hundred attendees. The speaker at the conference The 7 Things You Didn’t Know You Can Do on the Internet for Your Business was the well-known digital marketing expert and social media influencer Dani Casanovas, who is also co-founder of the marketing agency Imagina Digital.
Joan Manel Monfort, deputy mayor of the area of Economic Development and Foreign Projection, opened the event by highlighting the success of attendance and the success in choosing the topic and the speaker, stating that it is “a source of pride to have Dani here because he is a Penedesenc, young and entrepreneurial, and the conference is of interest to both young people who are starting out and already consolidated companies.”
Casanovas began the conference by listing the numerous changes that the Internet has caused in the current era, from the way of working to the way of moving and relating. The essential steps to stand out a company on the Internet, according to Casanovas, is to create an outstanding brand and know how to promote and communicate its products, placing special emphasis on customer care. According to the marketing expert, Penedès “has all the potential to be the California of the Mediterranean, and it is an area to develop.”
The conference, very dynamic and focused on the trends of 2018, has presented the 7 important points that, according to Casanovas, every company and entrepreneur needs to take into account: running advertising campaigns for a group of specific clients taking advantage of Facebook and Twitter Ads, knowing how to place ads at the right time, exploiting potential tool for Public Relations and spread the word, check who looks at the information that is sent, and use the Linkedin platform to contact companies and managers.
For the speaker, the basis of work within current marketing and communication is “to take advantage of the potential of the Internet, create stories and highlight the brand and place customers and their preferences at the center of the business strategy.”
Finally, Casanovas explained that the key to his personal success (he has more than 35,000 followers on one of his Instagram accounts, @foodiedani) is perseverance and learning to make use of the right moment.
