Christmas has always been synonymous with closeness, love and shared moments. However, it is easy to forget the true spirit of these dates. This year, the editorial group Penguin Random House invites us to reconnect with the things that really matter, and from IMAGINA We have been honored to be part of this journey by producing the video of your campaign Christmas: ‘The magic of giving books’
Gifts that tell stories
The central idea of this campaign is simple but with an important background: books are not just objects, they are portals to new worlds, sources of inspiration and companions that enrich us on many levels. At IMAGINA, we have captured this vision to help Penguin Random House to transmit a universal message: a book is the perfect gift, a bridge to memory and real connection.
In an emotional spot focused on social networks, we wanted to reflect how a book can be much more than a gift.
In this campaign we wanted to remember that the magic of Christmas is in human connections. Inspired by the stories that unite us, we worked with Penguin Random House to create a message that spoke directly to the soul: let’s be connected again, but really connected.
Working with Penguin Random House
At IMAGINA, we understand the power of telling stories that touch sensitive chords and create impact. Collaborating with Penguin Random House has been an enriching experience, as we share the same passion for creating meaningful moments. The development of the spot was a creative process that allowed us to explore emotions, traditions and the unique magic that only a book can offer.
Be part of this magic
This Christmas, we want to inspire you to join this movement. Give something that transcends, enriches and creates indelible memories: a book.
