
Case Study Digital Marketing: CBRE
We are CBRE’s content trend hunters
At IMAGINA, we worked with CBRE to strengthen the editorial content of its Host App with useful, timely recommendations adapted to diverse audiences.
IMAGINA creates editorial content for CBRE’s Host App, including recommendations for the best restaurants and bars in Barcelona and Madrid, theatre and film releases, major cultural events and ideas for a wide range of audiences, from families to executive profiles.
Content creation for CBRE’s Host App
The challenge was clear: attract new users to the CBRE Host App and retain those already in the community. We implemented a content marketing strategy focused on creating, publishing and distributing relevant app content in a non-intrusive way. The project also included producing creative assets to accompany every piece of content.
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