Case Study Digital Marketing: UOC — strategy, creativity and training
Strategy, creativity and training for a pioneering digital university
At IMAGINA, we worked with UOC — Universitat Oberta de Catalunya — to strengthen its institutional communication from a 360-degree perspective. The project combined corporate design, strategic digital communication consulting and practical training sessions for internal teams.
The challenge
UOC needed a strategic partner in three key areas:
- Design and production of corporate materials to reinforce its brand identity.
- Strategic digital communication consulting to optimise channels and messages.
- Workshops and training to build new communication skills within the team.
The solution
Corporate materials
Design y maquetación de memorias, publicaciones institucionales, dosieres y plantillas —incluyendo Mailchimp, informes académicos, lecciones inaugurales y programas de reconocimientos.
Consultoría de comunicación
Strategic guidance for platforms such as YouTube and TikTok, brand narrative, crisis communication, web consulting and specific campaigns — including equality initiatives, language strategy and communication for UOC portals.
Workshops: in-person, participatory sessions on crisis communication, social media analytics, spokesperson training, content strategy, internal communication and branding.
Results
A 360-degree partnership combining design, strategy and training to deliver consistent, professional communication aligned with one of the world’s leading digital universities.
Stronger visual identity thanks to consistent, high-quality materials across all touchpoints.
Comunicación digital optimizada en plataformas y canales clave.
A better prepared and more confident team, with skills comunicativas prácticas trabajadas en talleres aplicados.
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