Case Study Digital Marketing: Penguin Random House
Penguin Random House and IMAGINA rediscover the magic of giving books
At IMAGINA, we worked with Penguin Random House to develop a tailored digital marketing strategy focused on its business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to its sector and target audience. Throughout the project, we implemented the agreed actions and continuously measured results to optimise performance. The outcome was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform a company’s online presence.
At a time when gift options are increasingly diverse and technology-led, Penguin Random House wanted to highlight the value of books as meaningful Christmas gifts. The publisher needed a piece that would not only promote its titles, but also create an emotional connection with audiences and remind them of the importance of reconnecting with what truly matters.
The challenge
Position books as the perfect Christmas gift through an audiovisual campaign that conveyed warmth, emotion and human connection. The piece needed to highlight the role of literature in people’s lives and move beyond the idea of a book as an object, presenting it as a shared experience.
The solution
Penguin Random House trusted IMAGINA to create its digital campaign around the emotional “The Magic of Giving Books” commercial. The video showed how books can connect generations, awaken emotions and create shared memories, conveying that a book is much more than a gift: it is a gateway to new experiences.
Results
Gran repercusión mediática
The commercial achieved extensive coverage, with prominent mentions in specialist media including IPMARK, Marketing Insiders, PR Noticias and Marketing Directo, which highlighted the campaign’s emotional depth and originality.
Mayor conversión
The campaign strengthened Penguin Random House’s positioning as a publisher committed to promoting culture and literature, while driving online conversation about the importance of giving books at Christmas.
A message that endures
Beyond a seasonal campaign, “The Magic of Giving Books” consolidated the image of a book as a gift that moves, inspires and transforms.
Related Services
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