BSM — Rebranding Barcelona mobility services
A strategy without obstacles — Rebranding Barcelona’s mobility services
At IMAGINA, we worked with Barcelona de Serveis Municipals (BSM) to develop a tailored digital marketing strategy focused on its business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to its sector and target audience. Throughout the project, we implemented the agreed actions and continuously measured results to optimise performance. The outcome was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform a company’s online presence.
Barcelona de Serveis Municipals (BSM) needed a comprehensive rebranding strategy for five mobility brands: Estació del Nord, Bicing, SMOU, BSM Aparcaments and Endolla. Our goal was to position each service at the forefront of users’ minds and build a consistent, engaging visual identity across all five brands.
A comprehensive 360-degree brand strategy
integral 360°
We developed a 360-degree strategy to strengthen each brand’s image and deepen the connection between every service and its audience, adapting the message and tone to each platform and channel. A thorough competitor analysis guided our content approach, and we created new brand guidelines to ensure visual consistency and a strong, unified image across BSM’s brands.
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