Petit Celler i Viníssim digital marketing case study – IMAGINA Petit Celler i Viníssim digital marketing case study – IMAGINA

Digital Marketing Case Study: Petit Celler I Vinissim

The campaigns that won us three Communicator Awards

At IMAGINA, we worked with Petit Celler and Viníssim to develop a tailored digital marketing strategy focused on their business goals. After analysing the starting point in depth, we identified key opportunities and designed an action plan adapted to their sector and target audience. Throughout the project, we implemented the agreed actions and continuously measured results to optimise performance. The outcome was a significant improvement in digital visibility, qualified traffic and conversions. This case study shows how a well-executed strategy can transform a company’s online presence.

We designed two advertising campaigns for two of our leading clients in the wine sector. Both were recognised by the New York-based Academy of Interactive and Visual Arts (AIVA) in the Campaign — Corporate Communication for Branded Content category.

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Petit Celler i Viníssim digital marketing case study – IMAGINA Petit Celler i Viníssim digital marketing case study – IMAGINA Petit Celler i Viníssim digital marketing case study – IMAGINA
Campaigns de comunicación 360º

We developed two 360-degree communication campaigns to increase visibility and strengthen sales for two Excelsia wine brands: Petit Celler and Viníssim Andorra. We handled the strategy, creative concept and storytelling, creative direction of the photo shoot, audiovisual production of viral assets, social media strategy and management, and content production. We also defined long-term actions to extend reach and produced offline materials, including posters and leaflets.

“The Beauty of Good Taste”“The Beauty of Good Taste”, created for Viníssim Andorra, received an Excellence award — the highest distinction — and a Distinction.https://imaginadigital.com/wp-content/uploads/2022/05/La-bellesa-del-bon-gust_-gana-2-Communicator-Awards.mp4
“Christmas in a Glass”“Christmas in a Glass”, by El Petit Celler received a Distinction.https://imaginadigital.com/wp-content/uploads/2022/05/En-una-copa-tot-un-Nadal.-Bones-Festes.mp4

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