Digital Marketing Case Study: Residus — campaign against food waste
An ADG Laus award-winning campaign
At IMAGINA, we worked with «Som Gent de Profit», an initiative by the Waste Agency of Catalonia, to develop a tailored digital marketing strategy focused on its goals. After analysing the starting point, we identified key opportunities and designed an action plan adapted to its audience. Throughout the project, we implemented the agreed actions and measured results continuously to optimise performance.
“Som Gent de Profit”, created for the Waste Agency of Catalonia, was a campaign designed to reduce food waste through educational and engaging social media content: practical advice, everyday habits, tools and recipes that presented sustainability in an accessible and inspiring way.
A team that makes it possible
The ADG Laus award recognised the project’s creative strength, from managing its Instagram, Twitter and Facebook channels to the complete redesign of the website’s visual identity.
We produced a wide range of digital content showing how small everyday actions can drive meaningful change towards a more sustainable world. The result was an industry-recognised campaign that helped change attitudes towards food waste.
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