Caso de éxito Marketing Digital: Residus — ADG-Laus Award-Winning Food Waste Campaign
«Som Gent De Profit» — created for the Catalan Waste Agency — was a campaign to reduce food waste through engaging, educational social media content: practical tips, daily habits, tools, and recipes that made sustainability feel accessible and appealing.
The ADG-Laus award recognised the creative strength of this project — from social media management across Instagram, Twitter, and Facebook, to the full redesign of the website’s look and feel.
We produced a diverse range of digital content designed to show how small daily gestures can drive meaningful change toward a more sustainable world. The result: a campaign that won industry recognition and genuinely shifted attitudes around food waste.
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