Case Study
Ready Against Cyber Fraud
Cyber fraud is on the rise. The challenge: bring cybersecurity closer to citizens with clear, human and practical messages, so that anyone can recognise the risks and protect themselves.
Solution
Channel unification
Digital and offline communication management with a simple, accessible approach, adapting content to each network and platform.
Humanising the message
Videos featuring real people to connect authentically and closely with citizens.
Real-time alert system
Notifications about current fraud and practical tips to keep the community protected and informed.
Direct citizen engagement
Web inbox and active social media presence to receive reports and respond in real time.
Offline actions and media presence
Extending reach beyond the digital environment to connect with the entire population.
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